The Ultimate Mistakes On Instagram Making You loose Out On Potential Profits!
Updated: Mar 11
These are the mistakes costing you money!
The only way I could ever figure out how to be successful on Instagram was to go in and test things. Then change what worked and what did not according to my audience and analytics. See Instagram is not an unpredictable channel that you have to be lucky to be noticed. So, Instagram is very specific on how they choose the content that will be in front of billions! Let's review the mistakes you should avoid on Instagram to not only stand out but stop losing money. Whether it be scheduling or strategy and even your target audience. Here are the mistakes to avoid on Instagram,
Not Having A Content Schedule
Though the word schedule might drive some people away from the task it is necessary. To impress the would-be Instagram Algorithm you have to post consistently, Now realize I did not say constantly. Quantity although preached by many is not the pinnacle of your Instagram growth, that comes later on in the article. Having a simple yet functional posting schedule will help your audience recognize you and when to expect something from you.
Every industry has dominating brands, there is no need to copy but you can be inspired in terms of how and when they reach out to their audience base. Every Business Profile on Instagram has insights that will give you the best approximation to what times you should be posting. Follow those times and stick to them. Always remember routine will bring in the people and in return they bring the attention.
Not Being Active With Your Audiences
Now being that you're here to avoid mistakes this is one that is commonly overlooked. Sometimes we get distracted or even fearful of answering a comment or DM. I'm here to tell you that it is one of the strongest drivers in boosting your social media outreach. You are also likely to connect more with your audience by providing genuine interactions that will create a long-lasting memory and show itself amongst those surrounding your business.
Ideally, you want to have comments pouring in and when that happens it can be difficult to manage them all but there are tools in place to help manage that flow of audience interactions such as Buffer, Later, & Hubspot, etc.
Targeting Everyone Vs. The one!
Target audiences and customer personas are very crucial data points in your business, letting you dictate and see who is interacting with your product or service. Keep in mind that the more specific you make your target audience the closer you get to someone interested in what you are offering. Review a list of customers you’ve had over the last 6 months to a year and see what similarities they share.
This will drive in more sales because now you know whom you have to sell and market to. It may take some time to find that ideal audience but sooner or later you will be reaching your perfect target and increase your revenue. Now if you're just starting your business you want to create a customer persona to see who you will be attracting later down the line.
Not using Instagram Features Fully
Now this one is exciting, Instagram is constantly evolving and changing its app features and not everyone is using this to their advantage. Instagram has adapted to stay relevant as a social platform over the years, this creates a great business opportunity for you. You want to focus on all the video outlets Instagram has to offer such as IGTV which provides a platform for long-duration videos and still has a high view rate by grabbing a targeted user's attention with a small clip first.
Next would be Reels this is the new feature added to the platform that lets you create a Tik Tok sort of video but on Instagram. I see this as the next wave of highly viewed and engaged content all over the social media landscape. Lastly would be DM surprisingly not enough of us are using social media for what it was meant for…to connect. We need to start reaching out and collaborating more with influencers in your space. Therefore use all the Instagram features available to the fullest extent.
Their Definition Of Marketing Is Wrong
When business owners tell me that marketing doesn't matter, they usually have a different understanding of what marketing is than those who recognize how marketing contributes to business goals where it enables you to charge the most money you can for your services and products.
Marketing is first about building a solid foundation based on a strategy before proposing a series of tactics aimed at lifting sales. Until the business changes the context of how their ideal customer views what they do, and then becomes become the obvious choice provider, they'll find that their marketing efforts never seem to build momentum or gain any return on investment. You must be able to enter the conversation taking place in the head of your customers. Or, to look at it differently, to address the number one question on your customer's mind at exactly the right time.
So, how do you do this? The conversation that is taking place in every prospective customer's mind revolves around two major points. There is a problem they have, and that they don't want... and there is a result that they want, and they don't have. Those who often misunderstand marketing believe that it is only about advertising campaigns, brochures, flyers, websites, email marketing, SEO, trade shows, social media, copy, etc. These are the tactics - the way you implement your marketing. I'd argue that marketing is essentially the core of business strategy because it is about understanding the current customer, tapping into their fears, their goals, and their aspirations, and then creating products and services that the ideal customer will buy from a brand they now they know, like and trust.
They Believe Either They Or Their Co-Worker Can Do It
Sometimes in the "do it all yourself" world of small business (or even big business when it comes to it), it's difficult to identify the areas that require outside help. A business may set up their newsletter, add plugins to WordPress, write a Facebook or LinkedIn post, and clumsily create header graphics, but you need somebody who is trained, practiced, and skilled at looking strategically and holistically at the marketplace, understanding the customer, and then creating unique opportunities based on this understanding. Just think about it for a minute; just because you have a calculator and excel does that mean you are an accountant? If you have a ruler, pencil, and have watched some episodes of Grand Designs - does that make you an architect? If you post regularly to your friends on Facebook and Instagram - does that mean you are a social media expert?
So why do small businesses believe that by buying a Mac and some software they will become a designer, marketer, and communications expert? I'm talking to you genius with the Mac and expensive software. It needs to be led by a strategic marketer who can then develop an integrated marketing approach. Can you or your co-worker do this? Sometimes, you can. But those who can are most likely to either come from marketing or consulting backgrounds where they have transferable skills and experience defining AND delivering against a growth strategy.
What Is Next…
Remember that you will have many opportunities to grow and create a genuine audience but it all comes with practice. Reach out to your most active followers or the leading giants in your industry and create noise! This guide to avoiding mistakes on Instagram is meant to show you how to create genuine organic traffic and NOT buying followers or “hacking the algorithm” which is never a good idea. Make sure to create content that interests you because more than likely people just like you are going to pay attention. Keep track of all important dates and times to post and engage. Lastly, use all the features provided to you, there just might be a hidden gem somewhere.
You are a small business, you need somebody who will have a very solid, process, streamlined, consistent, repeatable approach. First, they will research and learn about your company in great depth, the dynamics of the marketplace, and identify shifts, trends, and changes. From there, the strategic marketer will present the different elements of your marketing plan in a logical order of how you should construct them, update them, or revise them; and identify the key areas you should focus on - be it generating leads, converting leads, increasing transactions right down to changing prices.
There is a huge misunderstanding around marketing strategy, marketing tactics, and marketing execution. There is a difference between being strategically capable, creatively capable, and exceptionally capable.
This is where Creativit Marketing comes in, We apply those three pillars ("strategically capable, creatively capable, and exceptionally capable.") to the dedicated and needed skillset or strategy!