• Jason Mejia

How Social Media Will Effectively Scale Your Business

Updated: Mar 11

Currently, the Internet and social media govern most of the human attention span. In effect, new technologies have changed the way of communicating and even also the way of marketing for businesses. Therefore, in this article, we will tell you about the importance of social media for companies and their impact on online marketing.

Social Media Tools

Many are social networks. However, the best known are Facebook, Twitter, LinkedIn, and Instagram, among others. Since their appearance, they have generated a new perception of communication and the business world. For this reason, in this section, we will provide you with an abbreviated list of what are the benefits of social networks for companies. While it can be difficult to scale or even grow in this digital landscape it can be done.

Optimize your SEO

An efficient way to improve positioning in the search engine of your business is through social networks. It is important that you generate quality content and that it is closely linked with your brand. Thus, you will increase the amount of traffic to your website.

Increase the reach of your brand to the target audience

Another benefit associated with using social media for companies is that you can have more reach with your target audience. It always becomes essential to keep in mind what the target is for the publications you will make on social networks. The objective is to increase the productivity of your business by capturing new customers and keeping the ones you already have.

Strengthen your brand personality

From corporate branding and emotional at the same time, it is essential to have a brand personality. Your customers must quickly associate you through your business logo, the colors you use, the brand image, and the corporate audiovisual material, etc. All these elements you can put into practice in the content you upload to your social networks.

Tracking competition

To improve the economy of your company, it is essential to know the competition and what its marketing strategies are. You can view and actively follow them through your social networks. In this way, you will be able to differentiate yourself from it and take opportunities for improvement.

Social Media Channels: which are the most recommended and effective?

In this section, we will briefly tell you about the most used and advisable social networks for companies. Now not every channel will be useful in your journey but it is good to be knowledgeable in the ones that have the most impact on certain industries. A digital marketing agency would also assist in this process.


Although it is known that Facebook has lost users to Instagram (especially from the perspective of the young audience), it is used to have a company page where you can post your content to generate a brand. You can see your competitor's strategies and what works. This allows you to adjust your strategy accordingly, NO COPYING.


Today, this social network has become the most widely used to project business online. It has paid advertising resources to extend the arrival of your brand to the target audience you want. Besides, you will be able to visualize the competition, you will increase your followers, and you can even become an influencer within the social network.


Although it is not as widely used as the previous ones, it can be useful to generate business contacts and create workgroups for the Human Resources department. At the same time, it is crucial to foster a brand image with professional credibility.

So now you know everything you need to scale your business and get the upper hand on your competition. We advise you to pay special attention to the presence of your business in social media to improve the productivity of your business. If you have any questions feel free to reach out! Then make sure to check out more blogs that will help your business grow!

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